GK Training Interview Series – Part 2: Differentiating Email

We just published Part 2 of our four-part interview series with our friend Michael Hoeppner, communications expert and CEO of GK Training.


In this five minute video, we continue to discuss the concept of email like we did last week, but this time we focus on content: how can we create more compelling, unique and engaging emails in an effort to differentiate ourselves and cut through the crowd?



Some topics we explore with Michael:


  • How do you craft a compelling email?
  • What are worthwhile techniques for personalizing messages?
  • Are there approaches for making your value-added content unique?


As always, please feel free to reach out to any of our team members here at Jamesbeck or to Michael at GK Training if you have any additional questions or comments. We would love to hear what you think of our content.


Look out for Part 3 coming next week!


About GK Training
GK Training is a boutique communications training company serving Fortune 100 companies, universities, and individuals around the world. Using unique kinesthetic learning methods, GK teaches specific, actionable, and repeatable skills in speaking, writing, selling, and leading to everyone from high school students to U.S. presidential candidates. For more information, please visit www.gktraining.com.